41 Test practice: Can we believe influencers? You are going to listen to a journalist talking about the importance of influencers. First you will have 45 seconds to study the task below, then you will hear the recording twice. While listening, choose the correct answer (A, B, C or D) for each question (1–7). Put a cross () in the correct box. The first one (0) has been done for you. 0 How have social media sites developed over the last few decades? a) Less than one third of the world population are online consumers. b) Half the population is excluded from social media. c) People are only interconnected in their own countries. d) Their number has increased enormously. 1 What is one of the characteristics of traditional journalism? a) Everybody can publish whatever they want. b) Facts are checked and double-checked before they are changed. c) Traditional journalists only publish their texts if they have made sure that they are correct. d) Obvious mistakes are neglected. 2 What is one of the characteristics of social media? a) Success is the only thing that counts. b) Social media are on the decline. c) The number of your internet friends is important. d) The amount of messages you receive is a sign of your success. 3 How can social media be seen? a) Their only purpose is to hide political issues. b) They don’t really help to channel interest. c) They are a movement of ordinary people who want to share their thoughts over the internet. d) Their main concern is to support the grassroots of society. 4 How can users find out the truth through social media? a) Bloggers can be identified by nickname. b) Followers can get insights into how websites operate. c) Critical thinking on the part of the user only leads to suspicions. d) Nobody is able to tell if a piece of information is right or wrong. 5 What is one of the dangers of influencers on the net? a) Influencers can hardly succeed in manipulating their viewers. b) People cannot find out whether they really exist or not. c) Their information is generally reliable. d) Sometimes actors are invited for interviews on social media. 6 How reliable are social media? a) Social media are only reliable if you believe in them. b) Social media are reliable because they tell you the truth which would otherwise be withheld. c) Social media cannot be regarded as trustworthy. d) Social media are reliable because there are so many people who can access them. 7 Why is the approach of some influencers problematic? a) Because they just want to earn a lot of money rather quickly. b) Because they can organise online events where problems might arise. c) Because they are utterly frank in what they write and say. d) Because they often design their own business model. 5 + 41 ✘ Nur zu Prüfzwecken – Eigentum des Verlags öbv
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