17 Big money 87 Language in use: Using social media for marketing Read the text about the use of social media in marketing. Some words are missing. Choose the correct answer (A, B, C or D) for each gap (1–12). Put a cross () in the correct box. The first one (0) has been done for you. Using social … 0 for marketing can enable small businesses to further their reach to more customers. Your customers are … 1 with brands through social media, therefore, having a strong social media presence on the web is the … 2 to tap into their interest. If implemented correctly, marketing with social media can bring … 3 success to your business. Social media marketing is a form of internet marketing that implements various social media networks in order to achieve marketing communication and branding goals. Social media marketing primarily covers … 4 involving social sharing of content, videos and images for marketing purposes. Before you begin creating social media marketing … 5 , consider your business goals. Starting a social media marketing campaign without a plan in mind is like … 6 through a forest without a map – you’ll only end up lost. Create a social media marketing plan and brainstorm about your … 7 : What are you hoping to achieve through social media marketing? Who is your … 8 audience? Where would your target … 9 hang out and how would they use social media? What message do you want to send to your audience with social media marketing? … 10 with other areas of online marketing, content is king when it comes to social media marketing. Make sure you are offering … 11 information that your ideal customers will find interesting. Create a variety of content by implementing images, videos and infographics in … 12 to classic text-based content. (Larry Kim, wordstream.com; adapted and abridged) 0 A medial B median C media ✘ D medic 1 A recognising B interacting C reacting D realising 2 A closet B solution C key D keynote 3 A marking B remarkable C remarking D remaking 4 A activities B activism C auctioning D attention 5 A campers B camps C strategists D campaigns 6 A wandering B wondering C wonder D wander 7 A tales B goals C gaols D tolls 8 A end B target C tail D entail 9 A public B publication C publican D audience 10 A Consistent B Inconsistent C Controlling D Checking 11 A worth B worthy C valuably D valuable 12 A action B addition C excess D agenda 5 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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