K 122 Key Language in use: Consumerism among children a) 0: N, 1: C, 2: J, 3: G, 4: L, 5: M, 6: B, 7: A, 8: H, 9: O, 10: E, 11: P, 12: I, 13: D Not used: busy (F), negotiation (K) b) 1. there is no doubt, 2. to persuade, 3. aspect, 4. TV advert, 5. consumer, 6. brand, 7. strategies Unit 18 Science and technology (Key) Surveillance and the media a) Sample answer 1. Their job was to analyse data on suspicious activity on government servers. 2. India denies having carried out a domestic surveillance programme on electronic communication. 3. We strongly suspect that the government has collected information on the internet activities of our company. 4. Several EU states are believed to have intercepted encrypted messages on social networking websites. 5. The new law has sparked a general debate on the surveillance of citizens. 6. The US has tightened the security on transatlantic flights, which has caused several complaints about unreasonable searches. b) 1. obtained, 2. records, 3. details, 4. subscriber, 5. promotes, 6. accused, 7. addresses, 8. publish, 9. uncomfortable, 10. articulating, 11. boundaries, 12. invasion c) Individual answers Language in use: How big brother spies on pupils 0: A, 1: B, 2: A, 3: C, 4: B, 5: D, 6: D, 7: A, 8: A, 9: C, 10: C Genetic engineering a) 1. announced, 2. sperm, 3. conception, 4. couples, 5. share, 6. described, 7. latest, 8. processes, 9. undertaken, 10. infertile b) 0: of 1: put/stood 2: difference(s) 3: questions/discussions 4: people/humans 5: dilemma 6: grow/produce 7: repair 8: organs 9: accept 10: failure Foods with benefits a) Sample answer Start in Aisle 2: Here is grape juice for your heart. In Aisle 5: Vitamin-packed water for your immune system. In aisle after aisle, wonders beckon. Foods and drinks to help your heart, lower your cholesterol, trim your tummy. Toss them into your cart and you might feel better. You might even live longer. Or not. Because this, shoppers, is the question: Are all these products really healthy, or are some of them just hyped? Over the past decade, functional food has turned into a big business. And more Americans are buying into the functional story. But as sales soar, federal regulators worry that some packaged foods that scream healthy on their labels are in fact no healthier than many ordinary brands. They have been cracking down on products that, in their view, make dubious claims and bamboozle shoppers with slick marketing. No one is saying that these products are unsafe or unhealthy, or that there isn’t science behind them. But nutritionists say that the vast number of functional foods has left many consumers confused about the products’ actual health value. And, in some cases, manufacturers are bending or even breaking the rules about how they market these products. Companies promote myriad processed foods that have been loaded with vitamins and nutrients, or contain a potentially beneficial ingredient, as wellness aids. For many, these “healthified” foods have become the new health food. Many Americans are willing to pay a premium for ready-to-heat and on-the-go foods that seem to promise shortcuts to healthier living. However, the bureau of consumer protection is concerned that people who buy foods that, for instance, claim to bolster immunity or reduce the risk of prostate cancer might forgo a flu shot or a doctor’s visit. The situation is clearer in Europe, where authorities have set up an independent panel of experts to check every health claim. Food makers submit applications with scientific evidence for a specific claim. The panel then reviews each case and issues an opinion on whether the evidence shows that eating the food indeed causes the advertised effect. A list of approved health claims is intended to make food shopping less confusing – at least for consumers in Europe. b) Sample answer Positive: vitamin-packed, loaded with vitamins and nutrients, contain a potentially beneficial ingredient Neutral: for your heart, for your immune system, help your heart, lower your cholesterol, trim your tummy, healthy, unsafe, unhealthy, has left many 6 1 2 3 4 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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