24 This radio feature deals with a small shop called “The Pull Store”, located in a suburb of Toronto, USA. The shop sells a selection of unusual items, such as human and animal bones as well as cultural artworks from around the globe. The shop’s customer, Ben Lovatt, makes sure his trade is legal, ethical and sustainable. He cooperates with international organisations to hide people who want to sell him illegal goods. The shop is so well-known that it is the second result you get when searching for “buy skulls” online. Listen to the FM4 feature about an unusual shop again. Then correct the six mistakes in the summary below. LISTENING 13 08 Listen to the beginning of the interview on storytelling in advertising again. Then complete the sentences below with the two or three missing words. They are in the order in which they come up. The act of narrating and listening to stories is a (1) . In fact, we are 22 times more likely to (2) when it’s presented within the framework of a story. Consider the (3) : a damsel in distress, trapped in a dangerous situation, is saved by a brave hero who embarks on a journey to deal with the (4) . However, these narratives provide a (5) that can be used for marketing purposes. The villain represents difficulties we (6) , and the hero symbolizes the advertised company or product that promises to (7) . Of course, this narrative strategy is effective only if the advertisement successfully (8) , only if it convinces us that we are facing a real problem we need help with. Use the expressions from 14 to complete the sentences below. 1 The of “Romeo and Juliet” is known for its tragic love story. 2 A degree in mathematics can open up career paths in various . 3 We all challenges in our lives. 4 The thought of public speaking for many people. 5 The of a good book is something that many people can relate to. 6 The in the movie gave everyone nightmares. 7 Students often use flashcards to help them for their exams. 8 The community came together to to their local school. LISTENING 14 09 15 UNIT 03 | See it. Want it. Buy it. Nur zu Prüfzwecken – Eigentum des Verlags öbv
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