23 Study the expressions that are often used in articles. Decide if they are used to link sentences and paragraphs (L), to address the reader (R) or to express the writer’s thoughts (TH). 11 Match the titles to the different kinds of articles on ‘buying shoes’. There may be more than one correct answer. 12 a 1 Wouldn’t you agree … R 2 You really must … 3 Then, there’s the fact that … 4 I imagine that … 5 Some time later, … 6 What I remember … 7 Secondly, … 8 It was clear to me … 9 I’m telling you … 10 Finally, … 11 To begin with, … 12 Who cares about … 13 Yet, on the other hand, … 14 Did you know that … 15 One thing I love … 16 Another point … 17 On top of that, … 18 So romantic! 19 You wouldn’t believe … 20 Just keep in mind … 21 I’ll never forget … 22 You can’t imagine … 23 What’s more, … 24 Guess what … a informative article on shoes for mountain climbing b entertaining article on women’s taste in shoes c informative article about experts on sports shoes d informative article on footwear around the world e entertaining article on what can go wrong when buying shoes f persuasive article on new trends in shoes Imagine you have to write an article on buying shoes. Which title would you pick? Write the introductory paragraph for the article you have chosen. Remember to pull your readership in. Write two or three sentences. Imagine you have to write an article on the advantages or disadvantages of online shopping. Which of the titles below would you rather choose for an article on the advantages (A), and which ones for an article on the disadvantages (D)? Which ones wouldn’t you use at all because they don’t give any information on the article that follows or because they are not attractive for your readership to read (N)? b c d 1 Shoes today 2 The must-haves of the season 3 I like shoes 4 How to pick the right pair 5 It’s the colour, stupid! 6 A pair of shoes 7 Style matters, girls! 8 Are you a sneaker head? 1 Do it the easy way. Get it online. 2 Good shopping has become so easy these days 3 I like going shopping 4 Online shopping – not for everyone 5 Young people like buying good stuff 6 Ads don’t help people with their shopping 7 The environmental price of online shopping 8 The worst shopping experience I ever had 9 Prompt delivery – how important is it really? 10 Does anyone care about the delivery people? Nur zu Prüfzwecken – Eigentum des Verlags öbv
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