48 Unit 03 | See it. Want it. Buy it. With a partner, go through the unit and collect expressions connected with ‘shopping’. Use them to make your own word map. Discuss which categories would be useful, then create the word map and present it in class. b advertising techniques parts of advertisements people in advertising where you see ads advertising executive billboard influencer jingle logo marketing executive mobile apps print ad slogan storytelling target audience Read the article again and decide which of the suggested titles below are less suitable. Remember that the ideal title for an article is catchy and gives the reader an idea of what the article is about. b Read the different conclusions (last sentences) of the article. Decide which ones are less suitable. Remember that a good ending will encourage the readers to take action or leave them feeling that reading the article was time well spent. 1 This is the reason why I think “Proud Parent” is very interesting. 2 Just give yourself a break and check it out. Trust me, it’ll make you feel great. 3 What a tear-jerking moment! You won’t forget it once you’ve seen it. Just give yourself a treat! 4 To sum up, Oreos are good cookies. 5 As you can see, ads are very interesting for people of all ages. The school magazine of your English partner school has started a series of articles on successful advertisements. You have decided to send them an article about an ad you like. In your article you should: describe the advertisement explain what makes it special specify the target group Give your article a title. Write around 250 words. See Writing coach, Article, p. 184, before you start! Get feedback on your article and add the revised version to your learning portfolio. Topic vocabulary: Shopping and advertising Make a word map using the information below. Then compare your maps in pairs and ask your teacher for a model. Categories: Expressions: c WRITING 31 a b LANGUAGE 32 a Oreo’s “Proud Parent” – unforgettable! B I like Oreo cookies A People should watch “Proud Parent” C Need a heartwarming moment? Check out Oreo’s “Proud Parent”! D Oreo’s “Proud Parent”: Celebrating love with every cookie F Most people love advertisements E Strategies box When you specify something, you explain or describe it clearly and in detail. Nur zu Prüfzwecken – Eigentum des Verlags öbv
RkJQdWJsaXNoZXIy MjU2NDQ5MQ==