47 Writing an article Imagine you are a successful journalist who wants to convince, encourage, entertain, persuade or simply inform the readers of a magazine or website with a powerful article. Find out which basic rules you should follow by matching the aspects below. STRATEGIES 29 Read the article below. Which of the criteria above does it meet? How does it achieve this? READING + WRITING 30 a a Pull the reader right in. It can be/contain a (provocative) question. b Give examples and stories to support it. Draw from your own experiences. c Make clear what the article is about. Grab the reader’s attention right from the beginning. d Think about who is going to read your article and where it is to be published. e Make them feel involved. f Your readers shouldn’t feel like they have wasted their time reading it. g Make sure your readers never lose interest in your article. h Include strong adjectives. 1 Consider your readership. 2 Give your article a catchy title. 3 Write a powerful introduction. 4 Link the paragraphs. 5 Address the readers directly. 6 Express your opinion. 7 U se colourful and descriptive language. 8 E nd your article in a powerful way. 2 subtle [*s0tEl]: unaufdringlich, subtil 3 Why not have a tear-jerking moment? Warum nicht eine Träne verdrücken? “Proud Parent”: Oreo at its best Ever watched the Oreo commercial called “Proud Parent”? It’s all about families, relationships and being true to yourself. Well, there’s this girl who brings her girlfriend to meet her family for the first time. You can tell they’re a couple by the way they share Oreos, which is kind of their special thing. But here’s the tricky part: you can see that not everyone in the family is sure how they feel about the two girls being together. You’ll never guess how it ends: the girl’s dad shows he’s okay with the two girls being a couple by painting the garden fence in rainbow colours. This ad just makes you feel all warm and fuzzy inside. You hear pleasant music playing in the background, and you see a family enjoying simple, everyday moments together – cooking, watching old family videos – just like any other family. The ad says it doesn’t matter who you love; family and friends support each other whatever happens. And that’s a great message, isn’t it? Sharing the good times is like sharing cookies with friends. I think this ad will really speak to young people. They’ll love the subtle2 way things are presented, and it will make them think about all the different kinds of families out there. It’s designed to make young people feel emotional as they share the couple’s feelings. “Proud Parent” features memorable moments that will stay with viewers and emphasise the importance of togetherness and understanding. So, why not have a tear- jerking moment3 and check it out? You won’t regret it. Nur zu Prüfzwecken – Eigentum des Verlags öbv
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