20 Unit 01 | Way to grow! Revision: Relative clauses Read the text below and put the sentences in the correct order. LANGUAGE 33 Read the text about memes in marketing and fill in the correct relative pronouns. Add commas where necessary. 34 How to shine online Your online identity is made up of many factors. Any information a where you were at 3 a.m. last night? That information should probably stay private. A future employer, b which you put on the internet creates a certain image of who you are as a person. Pictures c which you can actually be proud of? In order to achieve this, only post pictures d who are also using the internet. So why not show them a version of yourself e who might screen-grab or forward your posts. Does the world need to know f which you feel will never embarrass you. Would it be weird to show this to your teacher? Then maybe it’s not appropriate for the web. After all, you never know g whose job it is to get to know you before hiring you, should only see what you feel comfortable with. Remember that just because you think something is funny or cool now, doesn’t mean that you will feel the same way in a few years h that you liked from a friend – all of this can be found years later. By being active online, you are presenting yourself to other people i when you’re applying for university or looking for a job. j that you took on holiday, posts Need a little meme magic? Memes (1) are funny images or short videos with witty captions shared online, have become a cultural phenomenon (2) is particularly popular with young people. On average, millennials look at about 30 memes a day, but memes speak to generations (3) are younger too. Not surprisingly, advertising companies (4) main aim is to sell products or services, have recognised the potential of memes as a powerful marketing tool. They often use memes (5) are about current trends like TV shows or viral challenges and cleverly put their product or message in them (6) creates a connection between a brand and its audience. Creating memes isn’t difficult, and there are tons of websites (7) can help you in the process. The hardest part is getting permission from the people (8) image you want to use in your campaign. The next challenge is to make the meme entertaining while putting your product in the right light. Many companies post memes in (9) they make fun of themselves in order to seem likeable. The goal is to go viral so that everybody shares your meme and promotes the product (10) you are selling. Nur zu Prüfzwecken – Eigentum des Verlags öbv
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