12 Unit 01 | Way to grow! There is a huge range of online platforms available for sharing videos. Discuss the following questions in pairs: 1 What online video-sharing platforms do you know? 2 Which ones do you use regularly and how? (For example, do you share your own tutorials?) 3 How do you think these platforms can be used in positive or negative ways? READING 11 Our virtual selves Read the article on a popular video-sharing platform. Some parts are missing. Choose the correct part (A–L) for each gap (1–9). There are two extra parts that you should not use. Write your answers in the boxes provided. The first one (0) has been done for you. 12 a Why TikTok isn’t all that bad TikTok has become a worldwide phenomenon. The social media app for short-form videos has been installed more than 3.5 billion times. But is this a good thing? Worried digital safety professionals who have issued warnings about TikTok’s potential risks and given reasons why it’s not safe for young users may have a point. The content creation tool has been shown to (0) . But the good news is: TikTok isn’t all that bad. Here are 5 productive and positive ways in which you can use the platform: 1 Find a creative outlet TikTok, whose features include video clip editing tools, AR, music, text and sound effects, gives anyone the chance to be a content creator. You can showcase your singing, designs, musical instruments, make-up art, cake decorating – and so much more. TikTok has become a hub for talented young people to explore and (1) , thereby helping to build confidence in their creativity. 2 Start your own business Many teens and young adults decide to (2) and turn it into profits and careers using TikTok. And watching others fulfil their dreams is inspiring even more teens to do the same. With its huge audience, the Chinese app has become the centre of social media marketing. Young people are seeing this potential and are using TikTok to promote their business, attract costumers and make sales. This sets them up for the next stage in their life and can (3) . One teen digital creator says, “Social media has always been a marketing tool. It’s a place where you can build your brand. With the power of your phone and internet connection, you can travel the world and do what you want!” 3 Learn how to market other businesses A lot of business owners haven’t yet mastered the art of TikTok – but many teens have. They (4) and can transform their extensive experience from hours of scrolling and engaging with content into something productive and positive. It’s not surprising that teens are starting digital marketing agencies to help businesses boom on TikTok. There’s a huge demand for experts to guide the way, and many young people are perfect for the job! 4 Gain awareness of the world With the huge amount of content available, teens (5) – the good and the bad. But social media, especially TikTok, has also been instrumental in spreading awareness of relevant topics such as mental health, sexuality, equality, racism, disability and more – all because people have had a platform to share their stories firsthand. This not only introduces users to Nur zu Prüfzwecken – Eigentum des Verlags öbv
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