64 B1+ | 6. Klasse | Unit 03: See it. Want it. Buy it. Features of an article Read the article again, circle the correct function word and decide which paragraph (A, B or C) the statements refer to: 1 The article explains / suggests / presents what makes the advertisement special. 2 The article evaluates / describes / illustrates the advertisement. 3 The article recommends / informs / specifies the target group of the advertisement. Find examples of the following features of an article in the text. A good article … 1 has a catchy title. 2 addresses the reader directly. 3 uses exclamations. 4 uses powerful adjectives. 5 uses rhetorical questions. WRITING 2a b Vocabulary: Email of complaint Read this email of complaint and circle the correct words. LANGUAGE 3 Before you write your next homework assignment, make a list of strong adjectives that suit the topic. Use as many of them as you can in your text. Dear Mr Carter, I am writing to (1) complain / talk about the use of my photograph on your company website, which I did not give my (2) permit / permission for. On Monday, 31 July, I visited your flagship store for the much (3) demanded / anticipated Super Sale which you had (4) described / advertised in your newsletter. The newsletter (5) informed / promised that many styles from this season would be on sale, and that there would be enough items in stock so that everybody would have a chance to (6) evaluate / purchase the latest fashions at a (7) reasonable / memorable price. Unfortunately, the sale was (8) an endorsement / a disappointment. There were very few items of clothing available, and I felt that I had been (9) misled / mistaken and left after only 20 minutes. Unfortunately, this is not the end of the story. When I visited your website yesterday, I saw that it now (10) presents / features a photograph of me at the sale with the caption “Another satisfied customer”. Needless to say, I was very upset when I saw this because I was not (11) satisfied / compelled with your sale, and I never gave you permission to use my photograph in your (12) sales / advertising. This is not (13) acceptable / accepting, and I would like this matter to be resolved immediately. (14) Unless / When you remove my photograph from the website and cancel my newsletter subscription, I will make this incident public by contacting the local paper. I look forward to hearing from you soon. Best regards, Lara Carson lara.carson@freemail.com m_carter@stylehub.com Photograph used without permission on the Stylehub website From: To: Subject: Writing tip Rhetorical questions make your readers feel that you are addressing them directly. They can be used in informal texts such as blog posts and comments. Nur zu Prüfzwecken – Eigentum des Verlags öbv
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