The next generation of manufacturing isn’t without its challenges though. “Industry 4.0 requires a certain level of openness from all market players, that is to say standardisation, in particular when it comes to exchanging data,” says Struth. There is also a call for solutions that can be integrated into the existing manufacturing base in a smart and cost-effective way. “Industry 4.0 is a 20-year journey,” says Holliday. “But the work that goes in now to create the platforms, the protocols and the connections between the smart devices will enable the digitally designed factory environments. This is what is envisaged by programmes like Industry 4.0.” Language skills Extras Explore 6 Production and industry 83 Work in pairs. 1 Compare your answers to the questions in 14. Support them with information from the article. 2 Which information in the article was the most surprising or exciting for you? What kind of job skills would you need to be part of Industry 4.0? Talk in class. Match 1–8 with A–H to make sentences from the article. 1 Electronic systems and computer technologies A software, sensors and communication technologies. 2 Cyber-physical systems are made up of B customised mass production. 3 There will be increasing levels of intelligence C the feasibility of RFID technology. 4 RFID chips offer the opportunity D embedded into it that it can share with machines. 5 Each product has its own digital information E in devices that are used in industrial environments. 6 Bosch has already started testing F customised goods on a mass scale is improved. 7 This new situation could lead to G helped to further automate production lines. 8 In an intelligent factory, the ability to produce H to map whole production units from the supplier to the customer. You work for the Manchester-based company CYPROS (Cyber Production Solutions Ltd.), which specialises in re-engineering industrial workshops into production facilities capable of manufacturing customised products with mass-production efficiency. Your task is to produce a leaflet advertising your services. In your leaflet, you should: ■■ briefly explain the concept of mass customisation. ■■ give an overview of the necessary technology. ■■ highlight the benefits of mass customisation for both industry and consumers. ■■ convince potential customers that your company is the best to assist them in their conversion to mass production of customised objects. Divide your leaflet into sections and give them headings. Write around 250 words. Try to use the highlighted expressions in 17. 1 Writing guide: Leaflet, p. 193. 15 Speaking 16 Language focus Talking about modern production technologies 17 Writing 18 Giving a talk Discuss in class. 1 What do you think of media like blogs or tweets as tools of the information industry? 2 What could be the challenges of being a blogger and journalist? 3 Have you ever come across technology blogs when doing internet research? Do you think writing for such blogs requires technical training? Why? / Why not? You’re going to listen to Aiden giving a talk to students about changes in the news industry over the past few decades. If you were interested in a career in journalism, what questions would you ask Aiden? Listening 19 a b Nur zu Prüfzwecken – Eigentum des Verlags öbv
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