Offer What is it? – the answer to an enquiry from prospective customers – should be written immediately – has to answer all the questions in the enquiry – should offer substitutes if the enquired product or service is not available – gives details on prices, delivery, discounts, etc. What language to use? – f ollow guidelines for formal letter or email (formal opening and close, no contracted forms, …) – p olite phrases thanking for enquiry – c lear and precise – s ee p. 202 for useful phrases Sample offer Dear Mr Grant Thank you for your enquiry expressing interest in our red wines. Attached please find our list of red wines, an export price list as well as our terms of business. We are happy to send you a bottle of each of our most popular red wines, Blaufränkischer, Zweigelt and Cabernet Sauvignon by separate post. All three wines have won important prizes and we are certain that they will find a ready market in Great Britain. If we receive your trial order before the end of the month, we can offer you a 5% discount. Looking forward to hearing from you. Yours sincerely, Walter Puhr Walter Puhr Enc. wine list Body: giva a detailed answer to all the questions in the enquiry and add information about terms, discounts, etc. Close: assure the enquirer that their orders will be dealt with promptly and efficiently and offer an incentive (e.g. a discount) for immediate orders Opening: refer to and thank for the enquiry Writing coach 201 W Writing guide Nur zu Prüfzwecken – Eigentum des Verlags öbv
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