Sample leaflet Use active voice Address audience directly Short, simple, persuasive language Use rhetorical questions, imperatives, catchy phrases Give facts and figures Use positively connoted adjectives (outstanding, amazing, genuine, once-in-a-lifetime) Spring in Graz – Improve your German by joining TANDEM Have you ever been to Austria? Tasted Schnitzel, visited the Alps, or Graz, the young, hip Styrian capital, where almost every sixth person is a student? If the answer is no, participate in our upcoming exchange project! Learn German in small groups Improve your German in and outside class together with people your age, who will show you around and take you to places you won’t find on any website. And guess what: while you can attend any classes you want in our school, only the German classes are compulsory. This means that you will have lots of time to explore the area, hang out with your mates, go biking or shopping. Get to know Austria Here are some of the events we think you are going to love: ■■ a walking tour on Schlossberg, the local recreation area with the famous clock tower ■■ an excursion to the city of Salzburg, including a visit to Mozart’s birthplace ■■ a trip to Vienna, Austria’s capital city, rich in history, architecture and culture Make friends for life This could be a once-in-a-lifetime opportunity to spend a whole month abroad, improve your language skills and make friends for life! And there is, of course, free board and lodging with host families keen to welcome you into their homes! Interested? Join our mailing list today by writing to springinaustria@email.at. Visit our website to take a virtual tour round our school and get some impressions of what TANDEM is all about. Subscribers to our mailing list will stay updated on exciting new courses and events. See you in Graz! Bold headlines and subheadings (questions or slogans) Short paragraphs Bullet points Text: answers important questions, describes product / service, gives reasons or explanations, lists benefits, contains an incentive to act, an offer or an invitation Writing coach We offer … Think about … Guess what … Isn’t it time to…? Interested? Join … Don’t forget … Call / Contact … Visit our website at … 194 W Writing guide Nur zu Prüfzwecken – Eigentum des Verlags öbv
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