Blog post Definition A blog is a dynamic and interactive medium with the latest entry on a specific topic usually appearing at the top of the page. They are typically written by an individual, a small group or by businesses. Blogs often aim to inform, open discussions, share opinions, emotions and experiences; they may also document the blogger’s life and activities. In business, blogs can be used to promote services and products. Structure and layout Provide a user name and a catchy title which attracts the readers’ attention and persuades them to read on. Use paragraphs to make your blog easy to read and structure the blog post with introduction, body, conclusion. Style and register Blogs are usually written in informal or colloquial style since mostly opinions and subjective views are expressed. Using the first-person ‘I’, ‘you’ and direct questions are strategies frequently employed to engage readers and motivate them to leave a comment. Useful expressions Did you know that … ? Do you want to learn how to … ? Why is it that … ? Have you heard of … ? I regularly find myself thinking / wondering … I came across … recently and couldn’t believe … In this post I’ll share ten ways to … This post will make you … ! On the one hand …, on the other … Considering / regarding the fact that … As you can imagine … Don’t get me wrong, but … It goes without saying that … In retrospect, … What’s it like in your country / at your school / in your family … ? What would you do / suggest? What’s your opinion on that? Shouldn’t we … ? Do you have any experience with … ? Sample task www.saveourplanet.org is an online platform where young people post their ideas about nutrition and the environment. You have reduced the amount of meat you eat and would like to convince your readers to reduce their meat consumption as well. In your blog post you should: ■■ point out why meat consumption is bad for the environment ■■ explain how you have changed your eating habits ■■ convince your readers to follow your example Write around 250 words. Give your blog post a title. 188 W Writing guide Nur zu Prüfzwecken – Eigentum des Verlags öbv
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