Attachment 1: 1982: Dietrich Mateschitz discovers a Thai functional drink and has the business idea of a lifetime. 1984: Founding of Red Bull GmbH, with a marketing concept focusing on the brand, not the product 1987: Red Bull products enter the Austrian market 2018: new line of organic sodas (100% natural ingredients; not energy drinks) Sales (2020): almost 8 billion cans a year worldwide (EUR 6.3 billion) Employees: more than 12,500 people in 171 countries f astest growing markets: Turkey (+23%), Germany (+19%), Russia (+16%), Canada (+14%), Scandinavia (+11%), Switzerland (+11%), and the USA (+10%) core markets: Western Europe and the US Product range Red Bull Energy Drink, Red Bull Sugarfree, Red Bull Zero, Red Bull Editions functional beverage with high quality ingredients c laims to increase performance, concentration and reaction speed; to make people more alert and to stimulate the metabolism Organics by Red Bull: ingredients are certified organic in accordance with the EU Organic Regulation. Many different kinds. Organic Sodas, Not Energy Drinks. Sponsorships RED BULL BASEMENT – Innovate at university today, disrupt the world tomorrow Student teams upload a 60-second video of their idea to the website. Once judges have selected the finalists, they get access to a workspace and sessions with international mentors and global innovators, and develop their project further until the Global Final. At the Final Pitch the Global Winner is announced. The Spark Within 19th October 2021 Anna Gasser (AUT) – from snowboard latecomer to international superstar. Behind-the-scenes footage and in-depth interviews showcase her perseverance and drive to boost women’s snowboarding into a new realm. From landing the world’s first Double Cork and Triple Underflip to claiming the first gold medal in Big Air at PyeongChang, her résumé speaks for itself, and ultimately, deserves to be featured on the big screen. 182 E Preparing for final exams Nur zu Prüfzwecken – Eigentum des Verlags öbv
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