You have come across the job advertisement below and decide to write an email applying for the vacant position. In your email, you should: ■■ outline your qualifications. ■■ comment on your strengths and attitude with regard to teamwork. ■■ point out what appeals to you most about the position. Write around 250 words. TASK 3 UseWind – Renewable Energy Company The UseWind Group is convinced that the key to our future lies in a long-term solution to the energy question. Securing our standard of living is only possible with a continuous transition to alternative energy sources. Once conventional energy resources are depleted, it will be too late. The UseWind Group is driven by a concern that the transformation in energy use be affordable and socially compatible. This is why the Group supports the continued development of technologies with research projects in the areas of energy production, energy storage and energy efficiency. For our growing portfolio of projects in both construction and research we are looking for young engineers, adaptable and flexible in their time management and available for travel abroad. We need your technical skills but mainly require general rather than specific technical knowledge. If interested, send an email along with a CV and other relevant documents in scanned format. Contact: tom.nelson@usewind.co.uk. Speaking Topic area: Marketing Focus: Presenting a company / Brands Situation: You have just started work in the PR department of Red Bull and have been asked to give a company presentation in front of young entrepreneurs from CEE countries. Individual long turn (4–5 minutes): Study the information about Red Bull (Attachment 1) and inform your audience about the company. In your talk, you should: ■■ describe the company and its product range ■■ discuss the importance of Red Bull’s sponsorships ■■ evaluate Red Bull’s efforts to reduce its environmental impact Interaction (8–10 minutes): Afterwards one of the entrepreneurs, who has just set up a company, seeks your advice about establishing a brand. Study the material enclosed (Attachment 2) and ■■ explain what distinguishes a brand from other products ■■ illustrate your point by describing one or two Austrian brands ■■ suggest ways to create and maintain brand loyalty TASK 1 181 E Preparing for final exams Nur zu Prüfzwecken – Eigentum des Verlags öbv
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