Your school is taking part in a European report-writing competition on Globalisation and Corporate Social Responsibility. The best report will be published online, and the author will get the opportunity to do a one-month internship in an EU organisation in Brussels. Use the information and the graph on CSR to write your report. You should: ■■ describe three main areas CSR should focus on ■■ give an example of the importance of CSR on a global scale ■■ assess how far CSR can reduce the exploitation caused by globalisation Write around 250 words. Writing 3 Writing i i I can structure and write a formal report. I can integrate specific information in a text. I can describe effects and influences. I can critically analyse the effects of globalisation. What is CSR? Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addressing the expectations of shareholders and stakeholders. In this sense it is important to draw a distinction between CSR, which can be a strategic business management concept, and charity, sponsorships or philanthropy. Even though the latter can also make a valuable contribution to poverty reduction, will directly enhance the reputation of a company and strengthen its brand, the concept of CSR clearly goes beyond that. government corporate governance economic development responsible marketing human rights climate change bio-diversity diversity product stewardship risk management market share supply chain ecoefficiency investors customer the environment a business employees suppliers future generations 159 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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