What do you understand by the highlighted words? What would be more common ways of expressing the same ideas? Why do you think the writer chose to use these words? 1 an iconic building 3 a vista 5 sheer glass walls 7 unrivalled views 2 a backdrop 4 boasting a mural 6 bathed in natural light Discuss these questions. 1 Are there more verbs in the texts, or more adjectives? Why do you think that is? 2 Look at the verbs. How many are active verb forms, and how many are passive? Why do you think that is? What do you notice about the active verbs? 3 How many adjectives can you find that mean ‘very good’ or ‘very beautiful’? What impression is the writer trying to give of an evening spent at this venue? Work in groups. 1 Choose a place you know or have been to, which might be suitable for a reception, a meal or a party. 2 Plan a leaflet for the place you have chosen. ■■ What features would you emphasise? ■■ Which of the adjectives in your list could you use to describe it? ■■ Think of sentences you could write using the verbs offer or provide. Work alone and write the leaflet. In your leaflet you should: ■■ describe the venue. ■■ emphasise its special features. ■■ include other relevant details. Write around 250 words. 1 Writing guide: Leaflet, p. 193. b The impressive Members’ Room, with exclusive balconies on both its north and south sides, provides uninterrupted views of the London skyline and the River Thames. The balconies also offer a unique opportunity for outdoor evening receptions. 3 c d e 30 Self-assessment discuss design, logos and brands describe effects and influences talk about the image and qualities of products talk about product names and advertising techniques describe the development stages of a new technology measure differences write a professional abstract use advertising language in a leaflet 144 Language skills Extras Explore 10 From design to brands Nur zu Prüfzwecken – Eigentum des Verlags öbv
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