Info point: Writing an abstract Your diploma thesis will have to include an abstract in English. Look at these statements about abstracts. Which are true (T) and which are false (F)? T F 1 The basic aim of an abstract is to “sell” your work. 2 Abstracts do not contain any technical keywords of the main text. 3 The English abstract is a translation of the abstract in the original language. 4 The abstract does not give away your results or conclusions. 5 The information presented in the abstract follows the same sequence as the main text. 6 The abstract consists of well-structured paragraphs with relevant linking phrases. 7 The abstract may contain new information that is not included in the main text. Listen to a lecture on how to write an abstract and make a list of key points. Compare your information in class. Did you write down all essential points? Discuss any unclear issues. Read this short abstract of a high school project in the USA. Where would you put in a paragraph to differentiate between Purpose Methods Results Conclusions? Highlight the different elements. 25 26 a 47 3xs9v4 b c Sleep and school performance This research paper analyzes the correlation that exists between sleep and high school student performance in class. To answer this question, we compared academic performance against questionnaires that detailed the sleep schedules of 122 high school students. Our results showed that there was a positive correlation between poor academic performance and getting fewer than 8 hours of sleep a night. The results also revealed that poor sleep patterns can lead to concentration and behavior issues. The implications of this study could be used to promote high schoolers sleeping at least 8 hours a night. How can you measure these differences? Express the comparison in as many different single sentences as you can. 1 Vegetable oil costs €2 a litre. Extra virgin olive oil costs €8. 2 Our old flat had 3 rooms. Our new flat has 6. 3 We used to live about 2 km from the school. Now we live about 4.5 km away. 4 The painting was actually worth $50,000. He managed to buy it for $15,000. 5 There were 60,000 burglaries from homes in London last year. Only 5,000 of the homes had burglar alarms. 6 The average British schoolchild spends 22 hours a week at school and 30 hours a week watching TV. Media task. Work in pairs. Choose a car technology you are interested in. Research the state of the art in this field. Prepare a marketing campaign based on what you read. 1 Choose your target audience (e.g. young people, families, people who want a second car, city dwellers). 2 Think of ‘brand images’ and slogans. 3 Plan a leaflet, highlighting the car’s main selling points. Or think of ideas for a TV or internet advert. Present your campaign ideas to the class. c 24 a b c 141 Language skills Extras Explore 10 From design to brands Nur zu Prüfzwecken – Eigentum des Verlags öbv
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