Listen to Lydia talking about brands. 1 How ‘brand conscious’ is she? 2 What does she say about: ■■ top designer labels? ■■ individuality and belonging? 3 How is the interviewer’s point of view different? 4 What kind of person do you imagine Lydia is? Why? The interview contains expressions for saying what effect things have. What did the two people say? Add one or two words from the boxes in each gap. Make other changes if necessary. 1 If I wear a Boss suit, it doesn’t to my personality. 2 It will see you in a different way. 3 Your appearance will by the cut of the garment. 4 Brands also your attitude towards life. 5 If you have something that a positive on you, then your whole personality is more positive. 6 I’m by brands at all. I don’t care about them. Do you agree with the statements in 9a? Think of examples from your own experience. Look at this example from the interview. Example: But you see it as a positive influence on people, do you? 1 What prepositions can appear after influence? 2 What verbs commonly combine with influence? Write a short blog post on the influence of advertising on young people using as many expressions from the boxes as possible. Write about 100 words. 1 Writing guide: Blog post, p. 188. Three people say what words they associate with three international brands. What kind of product are they? What brands do you think they might be? Listen to check. Which words in 10a are nouns? Which are adjectives? Listen again. Write two more words or expressions each speaker uses. Which are about: ■■ the product? ■■ lifestyle? Think of a well-known brand (international or Austrian). Make a list of words associated with it, like those in 10a. Go online to add to your list. Read out your list. Can other people guess the brand? c 44 3wr89x Language focus Effects and influences 9 a enhance define effect have make influence people difference b c d Language focus Image and qualities 10 a sport trendy ambition comfort fashionable keeping fit fast dynamic fun speedy retro good design small success innovative reliability perfection class-leading B C A b 45 3x5b3p c 11 a b Language skills Extras Explore 10 From design to brands 135 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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