Attachment 3 Attachment 2 Non-alcoholic fun: Business opportunities Many of the non-alcoholic start-ups offer newly created drinks, i.e. a distilled, non-alcoholic spirit. Often these types of drinks are sparkling or fizzy drinks – so business people who would like to enter the industry could shake things up by offering non-alcoholic drinks without the bubbles. But there are other areas of the industry to explore. With an increasing focus on alcoholfree beverages and activities at work events, running a corporate-events company that specialises in non-alcoholic fun could be a way of following this trend. Yet, people are interested in alcohol-free socialising outside of working hours too. Club Soda ran the first Mindful Drinking Festival in London in 2017. Launching alcohol-free festivals in different locations around the country could be a business opportunity. The industry extends beyond the bar: there is potential for a completely alcohol-free leisure business with fun activities where the focus isn’t on drinking. New start-ups could either copy what the major players in this area do, only without the alcohol, or think outside the box with exciting competitive socialising activities. Such venues would offer group-based social and leisure activities like darts, crazy mini golf with moving objects, experiential dinners or escape rooms. Opportunity lies in today’s strong interest in experience-based entertainment which does not leave space for alcohol consumption. Americans’ (aged 20 and over) preferred beverages 65 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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