Situation The International Career Fair is giving young people the chance to present ideas for new start-ups to an international audience. You have chosen the topic of “Non-Alcoholic Fun” as a business idea. Individual Long Turn (4–5 minutes) You are giving a presentation on your idea of “Non-Alcoholic Fun” as a business opportunity. You should: ■■ outline the trend towards non-alcoholic drinks in Britain (attachment 1) ■■ analyse business opportunities resulting from this trend (attachment 2) ■■ discuss possible reactions of young people to non-alcoholic leisure activities Interaction (8–10 minutes) After your presentation a pub owner from the audience wants to talk with you about expanding into “non-alcoholic fun.” You should: ■■ talk about current tastes of Americans aged 20 and over (attachment 3) ■■ discuss possible business ideas based on people’s beverage preferences ■■ speculate about possible risks at the beginning Attachment 1 Speaking 7 Speaking i i I can present a business idea. I can express an opinion about a topic. I can speculate about consequences. Business ideas for the 2020s: Non-alcoholic fun W e’ve identified a trend among young people in Europe: non-alcoholic fun. Campaigns about going alcohol-free for some months are well established, but the decision to stop drinking on a longerterm basis is also growing. This means there’s a potential business opportunity to cater to this market, offering alternatives to traditional pub and bar cultures. There are a number of factors that can mean people don’t drink alcohol – whether it’s a decision to lead a healthy lifestyle, religious, or medical reasons. And, in turn, this abstinence calls for ways to have fun without alcohol. Why is non-alcoholic fun a good business idea? With initiatives like Dry January and Go Sober for October now commonplace in the UK, alcoholfree alternatives are becoming increasingly popular. But leading a non-alcoholic lifestyle doesn’t have to be limited to certain months of the year. More and more people genuinely enjoy a ‘health-boosting drinking experience’ paired with an interesting taste. What is more, they are prepared to pay extra for such innovative, healthy drinks. 64 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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