Selling an idea Read the advert. Why do people join Connections? What is important when creating an elevator pitch? a Listening 23 Connections My business idea Do you have a great business idea? Do you want to make money out of it? Connections can help you. We specialise in bringing together entrepreneurs with suitable investors. We match you with the best investor for you and organise an interview with them. Interested? Then click on the link below to join our database … > Click here to join Connections. Here’s some key information for your elevator pitch: it has to be short enough to give investors an idea about who you are and what you would like to do, sell or produce in the time-span of a short elevator ride of about 30 to 60 seconds. You need to be persuasive and get the listener’s interest in your idea and background. Without bragging, explain your skills and goals. Use powerful language, engage with questions and use your audience’s language, which means you have to do research on who you are planning to talk to. Giving a good pitch requires a lot of practicing, as you have to give as much information as possible in a short time without speaking too fast or sounding like a robot. Also, don’t forget to put it all together at the end to help your audience remember the key points. What’s new? Connect online Contact us Listen to the first part of Olga’s interview with an investor she met through Connections. How does the bag work? Use the words in the boxes. b 14 h3jv2y strap top pocket wheels bag handle side pocket buggy Who says sentences 1–8, the interviewer or Olga? 1 Can you give us a bit more information about your background? 2 We’d like to ask you some questions about international sales. 3 I’m really excited about the product. 4 I’m very keen to hear your thoughts about the business plan. 5 It’s good to see someone so passionate about their product! 6 We have some doubts about a few things in the business plan. 7 What I’m more concerned about is the marketing. 8 I feel very optimistic about its chances of success. Which highlighted expressions are: A adjective + about? B noun + about? Vocabulary Facts and feelings 24 a b Listen to the rest of the interview. 1 What does Olga want from the interview? 2 How does she feel about the product? Discuss the questions. 1 Do you think the product will work? Why? 2 Do you think the investor will support Olga’s idea? Why? Listen to a phone call between the investor and Olga. Were you right? c 15 97yv2h d e i359ui 16 Language skills Extras Explore 3 Success 33 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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