Match the terms 1–8 with the definitions A–H. 1 human resources A the activity of selling products or services, or the department in a company that is responsible for selling them 2 accounting B plant or complex of buildings used for a specific type of business or industry 3 sales C buying supplies for a company 4 public relations D person with the most important position in a company 5 advertising E relationship between a company and the public 6 works / factory F skill or practice of maintaining and auditing accounts, preparing reports on assets and liabilities, etc. 7 purchasing G encouraging people to buy particular goods or services 8 chief executive officer (CEO) H all the people employed by an organisation Now look at the diagram showing the structure of a large company and explain it in your own words. 25 a b Chairperson Human Resources Accounting Advertising Sales Public Relations Works/Factory Purchasing Managing Director Managing Director Financial Director Chief Accountant Sales Manager Advertising Manager Purchasing Manager Public Relations Manager Head of Human Recources Works/ Factory Manager Production Director The following expressions might be useful. Do you know the German equivalents of the words in the diagram? Use a dictionary to help you. Media task. Some Austrian businesses are known inter- nationally for their expertise and craftsmanship; small and large ones alike are particularly good at identifying niche markets and producing things like energy drinks, optical instruments, wine glasses, playing cards, fashion jewellery and hosiery for a world market. Choose an Austrian company and research its: ■■ history and range of products or services ■■ company structure and corporate culture ■■ corporate image Present your findings to the class. In larger companies like …, the highest position is called … The Head of Human Resources is responsible for … c 26 15 Language skills Extras Explore 1 Global media Nur zu Prüfzwecken – Eigentum des Verlags öbv
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