Sample emails For an example of a formal email look on p. 90. For an example of a informal email among colleagues at an office go to p. 76. Language Formal openings If you know the name of the recipient: Dear Mr X, Dear Ms Y, Dear Dr Z, (American English: Dear Mr. X, / Ms. Y, / Dr. Z,) If you don’t know the name of the recipient: Dear Sir, Dear Madam, Use only a comma or no punctuation (never an exclamation mark); in American English use a colon (Gentlemen: ). Start the next line with a capital letter. Formal closes Yours sincerely, Sincerely, Sincerely yours, Best regards, (American English also: Yours truly) Yours faithfully (very formal; used if you don’t know the name of the recipient) Tip Do not use contractions (i.e. I’m; don’t). Informal openings Hi …, Hello (again)…, Hey…, Hi everyone Informal closes Best, Best wishes, Rgds (short for: regards), Bye for now, See you soon, Cheers, Take care Tip Personal comments and emoticons are allowed. Structure Write a short, clear subject line Use paragraphs to organise information Structure text with linking words: however, whereas, as well as, on top of that, also, so … Use easy-to-read fonts How to write a blog post and a blog comment A blog is a dynamic and interactive medium with the latest entry on a specific topic usually appearing at the top of the page. A blog post (also called blog entry) often aims to inform, open discussions or share opinions, emotions and experiences; they may also document the blogger’s life and activities. In business, blogs can be used to promote services and products. Structure A blog post has an introduction, body and ending but without headings. Use paragraphs to make your blog post easy to read. Give your user name, then start your post with a catchy title, give advice that is easy to consume, and motivate your readers to comment on your post at the end. Language Blog posts are usually written in informal or colloquial style; you can use direct questions at the end to make your audience react to your post. Blog comment: Readers of blogs may react to entries and communicate with the author. The comment is attached to the relevant entry. When you write a blog comment, pay attention to what has been said in the blog post you are responding to: refer to facts or opinions and react to them, then support your point of view with relevant data. 148 W Writing guide Nur zu Prüfzwecken – Eigentum des Verlags öbv
RkJQdWJsaXNoZXIy ODE3MDE=