Self-assessment I can do this well. I can do this most of the time. I still need to work on this. i i talk about music talk about present activities and habits talk about experiences and past events talk about sports and exercise do a survey express preferences write short formal and informal messages write a leaflet Explore writing 2: A leaflet advertising your school What are the characteristics of a leaflet or brochure? Read the information below and find relevant examples in the leaflet on Cambridge Science Summer College on p. 16. Complete the Writing coach with your examples. Leaflets can be informative or persuasive, i. e. they aim to convince you of something and always contain pictures or illustrations. A leaflet should make the readers interested and provide a quick overview of the product or service described. 1 2 3 4 5 6 Your school is planning to produce a leaflet to be sent out to your partner school in Dundalk, Ireland, in order to make Irish students interested in studying in Austria for a year. Create an informative leaflet about your school as well as events in your area. In your leaflet you should: ■■ describe your school’s facilities and activities ■■ point out cultural events or sports events in your area ■■ persuade students from your partner school to come to Austria Write around 200 words. Work with a partner and compare your leaflets. Discuss and agree on the best text elements and mix them to create an improved version of your first leaflet. 37 students over 15 38 a b Purpose and target group: A leaflet or brochure is often used in marketing to advertise products, services, events or a planned project to a specific, anonymous target group. Language and style: The language needs to be relevant and understandable to the target group. Leaflets are usually written in the active voice. The reader is often directly addressed. Use short sentences with one main idea per sentence. Structure: The text has a clear structure with several subheadings, which can be questions or slogans. The information under a subheading is often a relevant description or gives reasons or an explanation. Writing coach Language skills Extras Explore 1 Free time 17 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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