Actively inviting your partner into the discussion ■■ Find a partner to do the second part of the sample Matura task below (1 7.8) and/or one of the other sample Matura tasks. ■■ In your dialogue, use as many of the phrases above as possible. Quotes on media & social networks Sample Matura task: Media & social networks Mündliche Reife- und Diplomprüfung aus ENGLISCH Thema 7 Media & social networks Prüfungsfrage 7.01 Prüfungsdatum: Situation: After your graduation, you would like to study International Media Studies at a University of Applied Sciences (= FH). As there are significantly more applicants than places available, there is a strict selection procedure. Among other things, candidates have to demonstrate their understanding of various media-related topics. A commission will decide which candidates are accepted into the program. Individual Long Turn (4–5 minutes): In the first round of the application process, you are asked to give a speech to the commission in which you ■■ analyse the functions and relevance of media in general for a society ■■ comment on the differences between print media and broadcast media ■■ outline the similarities between social media and traditional media. To do [D] [F] [G] 7.6 7.7 “We live in media, as fish live in water.” Ted Nelson, American philosopher “Journalism is the only profession explicitly protected by the U.S. Constitution, because journalists are supposed to be the check and balance on government. We’re supposed to be holding those in power accountable. We’re not supposed to be their megaphone.” Amy Goodman, American journalist “Social media does not change your culture, it reveals it.” Sandy Carter, American businesswoman & author “What the mass media offers is not popular art, but entertainment which is intended to be consumed like food, forgotten, and replaced by a new dish.” W. H. Auden (1907–1973), AngloAmerican poet “The medium is the message.” Marshall McLuhan (1911–1980), Canadian philosopher “All of us who professionally use the mass media are the shapers of society. We c an vulgarise that society. We can brutalis e it. Or we can help lift it onto a higher level.” William Bernbach (1911–1982), American advert ising executive “Social media is like crack – immediately gratifying and hugely addictive.” Gary Vaynerchuk, Belarusian-American entrepreneur “Politicians who complain about the media are like sailors who complain about the sea.” Enoch Powell (1912–1998), British politician & scholar “I don’t think I’m portrayed in the media the way I really am – but then who is?” Jenna Bush Hager, American TV personality & daughter of former US President George W. Bush 7.8 70 Key aspects Strategies Sample tasks 7 Media & social networks Nur zu Prüfzwecken – Eigentum des Verlags öbv
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