Broadcast Media Television news is still hugely important in many countries because more people get their news from television broadcasts than from any other source. All major broadcast networks have a news division that broadcasts a nightly news show. Since the 1980s, however, cable news channels, such as CNN, MSNBC, and Fox News, which broadcast news around the clock, have become more and more influential. The other type of broadcast media is radio. Before the advent of television in the 1950s, most people relied on radio broadcasts for their news. Although it is no longer their primary news source, many people still listen to radio news every day, especially during morning and evening commutes. The internet More and more people are relying on online sources of news instead of traditional print and broadcast media. They surf the sites of more traditional media outlets but also turn to unique online news sources. “For many young people, clicking on to Instagram to get the latest news is now as second nature as picking up a daily newspaper once was to generations before.” However, teens are still more confident in the news they get directly from news organisations. Of teens who get news of current events from news organisations, 65% say it helps them better understand what is going on. In contrast, just 53% of teens who get news from social media say it helps them better understand what is going on, while 19% say it has made them more confused about current events. 2.What is the role and function of media in democracy? Traditionally, the media aims to inform, educate, entertain, and persuade or influence its audience. And it has immense power within modern democracies. Media coverage shapes how people perceive the world and what they consider to be important. Voters and politicians alike must pay attention to the media. In Western political systems, it performs a number of functions central to the democratic process. The media reports the news, serves as an intermediary between the government and the people, helps determine which issues should be discussed, and keeps people actively involved in society and politics. Democracy requires that citizens be informed because they must be able to make educated voting choices. Some refer to the media as the fourth estate, with the branches of government being the first three estates and the media equally participating as the fourth. This role helps maintain democracy and keeps the government accountable for its actions. Responsible journalists keep an eye on what is happening and sound an alarm when the public needs to pay attention. Interesting and potentially controversial questions arising in this context include: Is the media independent or state-owned? Are government-funded and government-regulated media institutions used for public service or are they propaganda mouthpieces? When private corporations own the media, are they furthering their own commercial interests or the public’s? Many media outlets are run by people with very specific political views who try to win their audiences over to their way of thinking. As the media becomes increasingly commercial, there are also questions about the quality of the news and information, which may be compromised when entertaining the audiences in order to retain their attention becomes the central focus of the media. Of course, any media corporation must bring in revenue and pay for the cost of the product, whether the medium is a newspaper, a radio, or a television newscast. Revenue comes from advertising and sponsors, and corporations will not pay for advertising if there are no viewers or readers. So all programs and publications need to entertain, inform, or interest the public and maintain a steady stream of consumers. 3.What are the similarities and differences between traditional mass media and social media? The term“social media” refers to any digital platform, system, website or app that enables people to create and share content and connect with each other. The ability to publish user-created content is one of the central characteristics of social media and perhaps the biggest difference compared to traditional media, where content is created exclusively by big media companies or the government. Another relevant feature of social media is two-way communication. Users of social media can send messages directly to each other to have conversations about issues that matter to them. These conversations can be public so even more people can join in to share their opinions. Key aspects Strategies Sample tasks 7 Media & social networks 65 Nur zu Prüfzwecken – Eigentum des Verl gs öbv
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