Key aspects Read the following text. Think and talk about whether it is more important for you personally to be informed on current world events or on your friends’ lives, and why. Study the translations of the words and phrases you don’t know. Then close the book and write down two or three facts or ideas mentioned in the text in your own words. 7.1 1.What are the most important types of news media? The term news media refers to the groups that communicate information and news to people. There are three main types of news media: print media, broadcast media, and the internet. Print Media The oldest media forms are newspapers, magazines, journals, newsletters, and other printed material. These publications are collectively known as the print media. Although print media readership has declined in the last few decades, many people still read a newspaper or newsmagazine on a regular basis. The influence of print media is therefore significant. Also, regular readers of print media are more likely to be politically active. The print media is responsible for more reporting than other news sources. Many news reports on television, for example, are merely follow-up stories about news that first appeared in newspapers. The top quality newspapers in the US, such as the New York Times, the Washington Post, and the Los Angeles Times, often set the agenda for many other media sources. In the UK, sensationalist tabloid newspapers (e.g. The Sun, Daily Mail, The Daily Mirror) are particularly influential. 64 7 Topic Media & social networks “Whoever controls the media controls the mind.” Jim Morrison (1943–1971), American singer Nur zu Prüfzwecken – Eigentum des Verlags öbv
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