Describing pictures Introduction and general statements ■■ The orientation is landscape1. ■■ The picture is in portrait2 orientation. ■■ This ad shows X doing Y – e.g. This ad shows a young woman dancing on a train. ■■ The central focus of the picture is the laughing child. ■■ In the middle, there is … ■■ In the foreground / background, there is … ■■ Near the top / bottom, there is … ■■ On the left, there are … ■■ On the right-hand side, there is … ■■ Along the top margin / edge, there is … ■■ In the top right / bottom left corner, there is the logo of … Describing what people are doing ■■ The boy is looking at … ■■ They are standing in a crowded … ■■ She is wearing an orange … Describing written elements in ads ■■ The text at the top left in big bold lettering reads, … ■■ The slogan between the bike and the bottom margin reads “We are …”. Under it, there are three lines of text, (fully) justified in one column. ■■ The bottle is labelled “King’s Cross” in capital letters. Between these two words, which are written on top of each other, there are the words “Vintage Selection”, written in a cursive font. Sample Matura task: Marketing & advertising Mündliche Reife- und Diplomprüfung aus ENGLISCH Thema 5 Marketing & advertising Prüfungsfrage 5.01 Prüfungsdatum: Situation: You are an intern at BrandWorks, a large marketing and advertising agency in Orlando, Florida. The University of Central Florida (UCF) is holding a job fair this week. BrandWorks has a booth at this fair, and you have been asked to represent the company there. Your bosses hope that a few UCF students will consider marketing and advertising as a career option after graduation, and will apply for a job at your company. Individual Long Turn (4–5 minutes): A small crowd of students has gathered around your booth. Give a short presentation to them. In this presentation, you ■■ assess the importance of marketing in today’s economic environment ■■ comment on the power of brands from a psychological perspective ■■ discuss some of the benefits of online advertising. Phrases & structures [A] [B] [H] 5.13 PLEASE NOTE To describe what the people in a picture are doing, use the present progressive! 5.14 1 landscape: Querformat 2 portrait: Hochformat 53 Key aspects Strategies Sample task 5 Marketing & advertising Nur zu Prüfzwecken – Eigentum des Verlags öbv
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