Methods & strategies: Working with quotes I couldn’t have put it better myself … Another popular way to start a speech or presentation is to use a quote. Again, this may not be strikingly original, but it usually works well. Therefore, it is a great idea to memorise a few quotes for each of your topics. There are a lot of different ways of using them. Please avoid the rather inelegant approach of citing the quote first and then saying, “With this quote by John Doe I would like to welcome you to my presentation on …” While it is possible to start like that, it is much more tasteful and effective to work the quote into your own sentences and ideas. For example, this is what you could say: Or: How-to [A] 1.7 “Travel makes one modest. You see what a tiny place you occupy in the world.” Gustave Flaubert, the French novelist, apparently saw tourism as more than a key economic sector. Indeed, tourism holds other promises as well. Travelling can result in new insights and a broader horizon on the part of the traveller. “Travel makes one modest.” However, is this really what happens in most cases? I would like to share with you some thoughts on recent developments in tourism and travelling. Gustave Flaubert once said, “Travel makes one modest. You see what a tiny place you occupy in the world.” Today I would like to talk about tourism and its consequences. People often focus on the economic effects of tourism, which is understandable. After all, it accounts for a large percentage of many countries’ GDP. But what about the effects of tourism on the individual traveller, on a personal level? In the first part of my talk, I will … Zooming out: Tourism – The bigger picture ■ ■ UNESCO considers tourism a “tremendous opportunity to advance understanding among the inhabitants of the planet through encounters with others.” Tourism can bring “individuals and human communities into contact, and through them cultures and civilizations.” ■ ■ What is good for a country’s economy – e.g. receiving a large number of tourists – can be problematic for the environment. ■ ■ Tourism managers tend to fulfil tourists’ expectations of their destinations. This can sometimes stand in the way of an authentic experience. “When places or experiences are discovered and populated by tourists, they ultimately change by the demands of tourists themselves and the economic opportunity this presents to providers. The presence of tourism can lead to ‘Disneyfication’ – when a place becomes contrived1 in order to sell itself to consumers.” Remarkably and perhaps ironically, a 2016 study “found that millennials from all over the world prioritise authenticity in their travel experience.” “Authenticity is becoming an increasingly valuable commodity2 in the tourism industry, as more and more tourists seek to immerse themselves3 in local cultures and environments.” ■ ■ There are a lot of different reasons why people travel – for relaxation, for adventure, to increase their social status, etc. ■ ■ It would be difficult or impossible for all the world’s citizens to travel as much as affluent4 Westerners do. 1 contrived: gestellt, gekünstelt, konstruiert 2 commodity: Ware; wesentliche, unerlässliche Eigenschaft 3 to immerse oneself in sth.: sich in etwas vertiefen 4 affluent: wohlhabend 15 Key aspects Strategies Sample task 1 Tourism Nur zu Prüfzwecken – Eigentum des Verlags öbv
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