■■ Few industries have been hit as hard by the impact of the COVID-19 pandemic as the tourism sector. Even though international tourist arrivals increased by 4 percent in 2021, they were still “72 percent below 2019 levels. That equates to more than 1 billion fewer international arrivals compared to pre-pandemic levels, keeping the industry at levels last seen in the late 1980s”, according to the World Economic Forum. ■■ In 2019, more people were employed in global tourism than in any other economic sector worldwide. Prior to the coronavirus outbreak, the global tourism sector had seen almost uninterrupted growth for decades. The United Nations World Tourism Organization (UNWTO) estimates that there were just 25 million international tourist arrivals in 1950. 69 years later this number had increased to 1.4 billion international arrivals per year – a 56-fold increase. Number of international tourist arrivals worldwide from 2010 to 2021, by region (in millions) ■■ Europe has continuously been the world’s most popular region for travel. ■■ No other country receives more tourists per year than France. ■■ In a 2019 United Nations report called “Transport-Related CO2 Emissions of the Tourism Sector”, tourism was shown to be a significant contributor to climate change. ■■ Sustainability in tourism is in growing demand. According to the digital travel platform Booking.com, over half (53%) of global travellers want to travel more sustainably in the future. 10 Key aspects Strategies Sample task 1 Tourism Nur zu Prüfzwecken – Eigentum des Verlags öbv
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