Which of the big clothes retailers do you think will still have a physical presence in the high street in 20 years’ time? Discuss the question with a partner and also consider these aspects: 1 Which online fashion shops do you know? Can you explain the idea behind ‘Net-a-porter’? 2 Do you know any fashion shops that still work without an online presence? Compare your answers in class. Research the fashion business’s current situation in Austria. Who are the biggest players online and in the high street? What proportion of sales are online? What are the trends? Situation: You are a member of your school’s English-language debating club. Today’s topic is “Online fashion retailers are killing the high street”. Individual long turn (4–5 minutes): You have agreed to give the opening talk at the meeting. You should: ■■ describe the current fashion business environment and trends in Austria ■■ speculate about the future of online retailers ■■ discuss whether the government should support high street retailers 31 a b c 32 Explore writing 2: An online article on how to do something Neonsearch.com is an online company which aims to answer the general public’s most burning questions on their website. What kind of questions do you think people might ask? Compare your answers in class. Have you ever read an online article or tried to write one? Read the advice on writing an online article. 33 a how to how to get rich how to find love how to make the perfect cup of coffee how to get the job of your dreams how to play chess like a grandmaster how to write an online article b 34 a Firstly, choose your topic wisely. Be sure to write about something you enjoy as your enthusiasm will be evident in your writing. The topics that seem to be most profitable are related to finance, making money online, health, credit cards and business. Secondly, bear your audience in mind. If your article is intended for beginners, then you need to cater for them. Spelling things out might be annoying for those who already know the subject, but could prove invaluable for newcomers to the subject. If your article is for experts, then similarly, don’t bore them with needless descriptions. Finally, get the word out! Share your article with friends and family by emailing it to them, or simply ask them to go online and check it out where they can leave comments on what they think. Listen to their critiques so that you can learn from them. They are only trying to help you. Can you think of any other advice that would be useful on this subject? Example: Try to use words that people will search for on the internet. b 72 Language skills Extras Explore 5 It’s an online world Nur zu Prüfzwecken – Eigentum des Verlags öbv
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