Using an effective marketing strategy for your hospitality business is key to attracting new customers and building trust around your brand. Listen to a lecture on hospitality marketing and write down key words to answer these questions. 1 What is hospitality marketing? 4 What three technology-based marketing strategies are 2 Why is hospitality marketing important? mentioned? How do they work? 3 What is personalisation marketing? 5 How can user-generated marketing be facilitated? 6 What are the advantages of video marketing? Work in pairs. Choose a business you know or are interested in and discuss how three of the hospitality marketing trends in 22a could be implemented. Present your ideas in class. Media task. In pairs, research businesses in the hospitality sector and find at least two examples of the marketing strategies presented in 22a. Produce a video blog to explain and showcase your chosen examples. Think of an effective way of presenting the content including two speakers. If possible, upload the video file to your school’s online platform or vlog. 22 a 2sm6vj 18 b c 23 Explore writing: Using advertising language in a leaflet Read the advert for London’s Tate Modern Art Gallery as a venue for dining, events and entertainment. Which room would you choose for these events? Give reasons. 1 a lunch for 40 guests 2 a summer evening reception for 150 guests 3 a celebration dinner for 200 guests 24 a Boasting a specially commissioned mural, currently James Aldridge’s Cold Mouth Prayer, The Tate Modern Restaurant offers guests the opportunity to be entertained alongside a magnificent piece of art, while also enjoying unrivalled evening views of the London skyline and the River Thames. 1 Entertain at the top of one of London’s most iconic and best-loved buildings with the City’s stunning skyline as backdrop. The Tate Modern Restaurant, East Room or Members’ Room all capture an unforgettable vista of London. With unparalleled views of the London skyline and the River Thames, The East Room is a dramatic and versatile space which can be enjoyed during the day and evening. Surrounded by sheer glass walls, daytime events are bathed in natural light, while an intimate setting is evoked for evening events against the spectacle of London by night. 2 The impressive Members’ Room, with exclusive balconies on both its north and south sides, provides uninterrupted views of the London skyline and the River Thames. The balconies also offer a unique opportunity for outdoor evening receptions. 3 53 Language skills Extras Explore 4 It’s all about advertising Nur z Prüfzwecken – Eigentum des Verlags öbv
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