The interview contains expressions for saying what effect things have. What did the two people say? Add one or two of the words below in each gap. Make other changes if necessary. 1 If I wear a Boss suit, it doesn’t to my personality. 2 It will see you in a different way. 3 Your appearance will by the cut of the garment. 4 Brands also your attitude towards life. 5 If you have something that a positive on you, then your whole personality is more positive. 6 I’m not by brands at all. I don’t care about them. Do you agree with the statements in 2a? Think of examples from your own experience. Look at this example from the interview. Example: But you see it as a positive influence on people, do you? 1 What prepositions can appear after influence? 2 What verbs commonly combine with influence? Write a short blog post on the influence of advertising on young people using as many expressions from 2a as possible. Write about 100 words. 1 Writing guide: Blog post, p. 197. Three people say what words they associate with three international brands. What kind of product are they? What brands do you think they might be? Listen to check. Which words in 3a are nouns? Which are adjectives? Listen again. Write two more words or expressions each speaker uses. Which are about: ■■ the product? ■■ lifestyle? Think of a well-known brand (international or Austrian). Make a list of words associated with it, like those in 3a. Go online to add to your list. Read out your list. Can other people guess the brand? Brand images are carefully constructed by companies and are the result of clever advertising. Think of advertisements for soft drinks in your country. What images and qualities do they usually present to attract customers? Work in groups. Look at the advertisements for Pepsi on p. 221. Follow the instructions. Language focus Effects and influences 2 a enhance define effect have make influence people difference b c d Language focus Image and qualities 3 a sport trendy ambition comfort fashionable keeping fit fast dynamic fun speedy retro good design small success innovative reliability perfection class-leading C A B b q4r6kc 15 c d e Speaking 4 a b Language skills Extras Explore 4 It’s all about advertising 45 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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