Ó kb8bx6 Brands and brand images Hilton’s ‘To New Memories’ marketing campaign Adidas Discuss these questions. 1 How ‘brand conscious’ do you think you are? Think about: ■■ clothes ■■ shoes ■■ cars ■■ electronic goods ■■ drinks ■■ sports equipment 2 How much importance do you attach to the brand? Why do you think it is or isn’t important? 3 Would you avoid particular brands? If so, why? 4 For which kinds of product would you worry about the brand you buy? Why? Talk about the adverts. 1 What ‘image’ do you think they are selling? 2 Are they effective? 3 What do the models themselves add to the message? Listen to Lydia talking about brands. 1 How ‘brand conscious’ is she? 2 What does she say about: A top designer labels? B individuality and belonging? 3 How is the interviewer’s point of view different? 4 What kind of person do you imagine Lydia is? Why? Listening 1 a b c ea498p 14 44 4 Unit It’s all about advertising describe an advertisement deliver a sales talk write a press release write a leaflet Goals discuss brands describe effects and influences talk about the image and qualities of products talk about advertising and marketing Nur zu Prüfzwecken – Eigentum des Verlags öbv
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