An English youth magazine wants to find out how young people feel about global brands and the impact these brands have on them. For this reason they have organised a writing competition promising valuable prizes donated by well-known companies. You have decided to take part in the competition. Choose one brand and write an article in which you: ■■ describe the brand you have chosen ■■ analyse its advertising campaign and the brand image created by the advertisers ■■ assess the impact of the brand on young people Write about 250 words and provide a title. CampsAustria is a non-profit organisation funding holidays for American children who live in poor urban areas. They are looking for helpers in their holiday villages in Salzburg and Tyrol and have placed the following ad on their website: TASK 3 TASK 4 CampsAustria is looking for keen, committed and enterprising young Austrians willing to give American kids the holiday of a lifetime while having the work experience of a lifetime! If you are … between 18 and 20 years old outgoing and responsible interested in working with children (aged 8–12) able to guide short mountain walks, organize games, play a musical instrument or cook – or all of the above and have reasonably good English, … … contact us and let us know if you would like to work for 3, 6 or 9 weeks. Pay based on skills and experience! You have seen the ad above and decide to apply. Write a letter of application (from salutation line to complimentary close) in which you: ■■ describe your personality ■■ outline the skills that make you suitable for the job ■■ explain what motivates you for this job Finish your letter by stating when you would be available and how long you would like to work for. Write about 250 words. Speaking Topic area: Marketing Focus: Presenting a company/Brands Situation: You have just started work in the PR department of Red Bull and have been asked to give a company presentation in front of young entrepreneurs from CEE countries. TASK 1 192 E Preparing for final exams Nur zu Prüfzwecken – Eigentum des Verlags öbv
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