7 Reading Writing Extras Explore Advertising techniques Global advertising Viral advertising A press release Explore reading: Learn from the most persuasive adverts A press release Explore writing: Using advertising language in a leaflet Across cultures: Megabrands Writing: Using advertising language in a leaflet Reading: Learn from the most persuasive adverts Reading Writing Explore Austria’s imports and exports International trade Globalisation Ethical labels Two articles about working conditions Explore reading: Corporate social justice A report on Austria’s exports A blog post about international trade An article about globalisation Listening: Global companies and consumer behaviour Reading: Corporate social justice Reading Writing Extras Explore The Travel and Tourism industry Business travellers The Vienna State Opera Explore writing: – An email and a leaflet recommending an eco-tour – A complaint and an adjustment letter/email Info point: Cultural tourism Listening: Trends in tourism Writing: – An email / leaflet recommending an eco-tour – A formal letter / email dealing with a complaint Speaking: A talk about a language holiday Reading Writing Explore Your online self Human Resources Assistant Preparing for a job interview abroad Gap year An application for a placement with the Austrian Service Abroad Explore writing: A letter of application Listening: Volunteer work Speaking: Volunteer work Writing: A letter of application p. 194 Writing guide p. 221 Vocabulary p. 206 Activities p. 235 Key Semester Check p. 121 p. 132 p. 143 p. 162 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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