Find examples of these features in the campaign message. 1 imperatives 5 positive adjectives and collocations 2 the present progressive 6 slogans and catchy expressions 3 exaggeration 7 pledges and claims 4 compliments to the reader 8 alliteration Choose at least eight phrases from the campaign message above that you find useful for encouraging people to support charity work. Business training. Work in groups. Choose a charity which you think is worthwhile. 1 Plan the campaign message. Think about: ■■ what you want to get across ■■ ways to get people involved ■■ the target audience ■■ expressions, slogans and visuals 2 Together, write the campaign message. Include ideas for images and attractive presentation and use features from 22. 3 Plan how to present your campaign, and how to persuade others to contribute. Give your campaign message to another group and give them time to read it. Choose one person in your group to: ■■ present your campaign and answer any questions. ■■ try to persuade other groups to contribute to the campaign. Decide which other campaigns you will support, and how. Tell the class. Language focus Persuasive language 22 a Become a fan Sign up for the Homeless World Cup Fan Club and unite to make the tournament happen to give thousands of players around the world the chance to stand proud, represent their country and change the world forever. Support football with the power to change the world. Make a donation Help the Homeless World Cup Foundation fulfil the ambition to reach one million players with the benefits of football. Make a donation now! Thank you. Raise money Do something to raise money for the grass-roots projects making the benefits of football available to people who are homeless all year round. Spread the word Join the Homeless World Cup on Facebook, Instagram, YouTube and Twitter to post your comments, photos and videos. b Speaking 23 a b c d Explore writing: Write a fundraising letter Shelter, a UK charity, is asking people to take pictures of themselves ‘sleeping in weird and wonderful places’ and to post them on social media as part of their #bedless campaign. How does the image convey its message? What do you think the charity fights for, apart from combatting homelessness? Read the extract from the Shelter website. How does it answer 24b? 24 a b c 54 Language skills Extras Explore 4 The world we live in Nur zu Prüfzwecken – E gentum des Verlags öbv
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