1 Why are virtual events becoming more popular? 2 In addition to having a clear vision, the event planner also needs to focus on the attendees. How can this be achieved? 3 What are typical tasks that team members need to perform during a virtual trade show? 4 What is particularly difficult to achieve virtually that comes natural at in-person events? What options do event planners have to make an online event lively and engaging? Scan the text again for phrases that refer to (virtual) events. Make a list. Examples: exhibitors, attendees, to host a webinar… Compare your lists in class. Do you understand all the phrases? Media task. Get together in pairs or small groups. You work for the Styrian Tourist Board and are planning a virtual event to promote Styria abroad. There should be exhibitors presenting the different regions of Styria, but also restaurants and shops specialising in local foods as well as crafts shops and companies making traditional clothing. Create a virtual event scenario. Discuss these questions: ■■ What is your vision? ■■ How many exhibitors would you like to invite? Go online and choose interesting companies. ■■ What groups of attendees would you like to reach and why? ■■ How long should the event be? ■■ Would you like to have sales pitches, webinars, downloadable brochures, … for the attendees? You need to co-ordinate your ideas with colleagues from a different office. Hold a video conference with another pair and agree on a set-up for your virtual event. In English Unlimited 3, p. 162, you can find useful phrases for video conferences. Business training. Work in groups of four. As virtual event planning experts at VirtualEventsWizzards, you have received the brief from the Styrian Tourist Board. Use the information in 27b and your ideas from 29a and write an email on how to arrange the online event. Suggest activities for the different booths. Write around 250 words. 1 Writing guide: Letter/Email, p. 202. 28 a b 29 a b 30 43 Language skills Extras Explore 3 Entrepreneurship Nur zu Prüfzwecken – Eigentum des Verlags öbv
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