Carrying out a survey Once you have started a business, it might be necessary to carry out customer surveys occasionally to check if your products or services still suit your customers’ tastes. Look at the picture of Vicki and the summary of her survey. Who did she talk to? What questions did she ask? Listen to Vicki telling her colleagues about the results of her survey. In what order does she talk about these things? A cakes for special occasions B lunches for company workers C bread for local people D deliveries E healthy food Listen again. Complete the summary of the survey. What do you think Vicki and her colleagues should do in response to these results? Which five expressions could go in sentence 1, which five in sentence 2? 1 I spoke to 150 people. 2 of them were interested in buying from us. Look at two more things Vicki says. 1 About eight out of ten people said they usually got their bread at the supermarket. 2 Three quarters of the local people said they need cakes for special occasions. How could you say these numbers in the same style? 1/4 1/3 2/3 2/5 7/10 SURVEY RESULTS – SUMMARY Just over (1) people were surveyed, including 40 from local businesses. LOCAL PEOPLE Buy their bread from: supermarkets: 80% (because (2) and more convenient) other places: 10% us: 10% Need for cakes on special occasions: never: 15% once a year: 10% (3) or more times a year: 75% Nearly everyone was interested in using us, but they didn’t know we offer this service. OFFICE WORKERS Get their lunches from us: 18 people Reasons why people don’t come to us: prefer lunch from home: (4) people wrong kind of food: (5) people too far from work: (6) people Most people said they would use us if we delivered. Vicki is one of the owners of a small family bakery. In an effort to improve business, she’s done a survey of local people and companies. Listening 13 a b 4gj7m9 10 c d Language focus Giving statistics 14 a b about all half just under most nearly none almost none exactly almost Imagine you all live in the same area. In groups, choose one of these business ideas or think of your own. Make sure each group chooses a different idea. ■■ You’re opening a local shop which sells, e.g. computer hardware, second-hand clothes. ■■ You’re starting a service for local people, e.g. a catering service, a computer clinic. Design a survey to find out what people do now, and if they’d use your business. Get into new groups. Ask each other questions to complete your surveys. Go back to your original group and prepare to present your survey results. ■■ Summarise the results of your survey. ■■ Decide what order to present the results in. ■■ Decide who will do each part of the presentation. Tell the class about your survey and its results. Speaking 15 a b c d Language skills Extras Explore 3 Entrepreneurship 37 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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