Match the verbs with the correct noun phrases to make expressions from the article. 1 get specific goals 7 have your interests 2 set feedback 8 follow the will to succeed 3 concentrate on results 9 receive training 4 possess talent 10 have high self-esteem 5 put in experience 11 tolerate risks 6 build up a lot of practice 12 take uncertainty Test each other. Take turns to say the endings in 1–12 and remember the verbs. Example: A: Specific goals? B: Set specific goals. Talk together. Use expressions from 2a and your own ideas. 1 What does it take to do these things, in your opinion? ■■ play a sport to a high standard ■■ become a celebrity chef ■■ speak a foreign language fluently ■■ be a successful investment banker ■■ manage people effectively ■■ be a good teacher 2 Think of someone who is very successful. How did they succeed? Media task. Go online and find a well-known Austrian entrepreneur. How did he/she succeed? Research their career and present your entrepreneur in class. Put relevant information of their CV on a PPT slide, flipchart or on the board and display it during your presentation. Write a letter to the editor in response to the article “Nature vs nurture”. In your letter, you should: ■■ outline an area of your life in which you think you are successful ■■ explain what could be the reasons for your success ■■ comment on the ideas of nature and nurture in the article and relate them to your own experience Write around 250 words. 1 Writing guide: Letter/Email, p. 202. a Language focus Routes to success 2 b Speaking 3 a b Writing 4 been brought up in the belief that if you have a good education, follow your interests, set yourself specific goals, and put in a lot of practice, there is nothing you cannot do. The theory that entrepreneurial success is genetically determined also calls into question the value of business schools – a multi-million-dollar business around the world with Harvard Business School, London Business School and HEC Paris School of Management occupying the top ranks. So, does this mean that costly MBA programmes are a waste of time and money and don’t deliver what their glossy brochures promise? Is it true that entrepreneurship education produces good accountants or economists rather than good entrepreneurs? It is a fact that some personality traits are more conducive to entrepreneurship than others. If we are to believe research, the willingness to take risks is the most important prerequisite, closely followed by the ability to tolerate uncertainty and ambiguity. In other words, if you like the idea of having your salary paid into your account punctually at the end of each month without having to worry about anything, chances are slim that you are going to turn into a business tycoon. On the other hand, if you have high self-esteem, are optimistic, hard-working, good at decision-making and able to concentrate on results, you could be the next Mark Zuckerberg or Martha Lane Fox, founder of Lastminute.com, who was named as the most influential woman in Britain’s digital sector in 2019. As with many other controversial questions, the answer is a compromise. It comes as no surprise that the secret to becoming a successful entrepreneur seems to lie in the interaction of heredity and the environment. It is not enough to possess talent. Nor is it sufficient to be an energetic alpha male or female, brimming with self-confidence and thriving on risktaking if you have no idea of accounting, business models or the business environment. Likewise, it won’t help to be a straight A student in the most prestigious business school in the world if you are devoid of entrepreneurial instincts. Having some of the right genes together with a sufficient amount of education and training seems to be the fast track to entrepreneurial success. Language skills Extras Explore 3 Entrepreneurship 33 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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