Structure and layout Leaflets vary in length but are usually rather short, and often come with pictures (not required in an exam situation). They should have a bold heading in order to capture the readers’ attention and consist of short paragraphs with one main idea per paragraph (topic sentence!). Readers should be able to grasp the most important information at one glance. Style and register Keep sentences short and simple and use persuasive language. Address your audience personally and use rhetorical questions, imperatives and positively connoted adjectives, such as outstanding, unforgettable, amazing, unrivalled, precious, authentic or genuine. Useful expressions Have you ever been / done / thought about … ? Wouldn’t you like to … ? Think about … We offer … Guess what … Isn’t it time to … ? Do not hesitate to … Get in touch … Join … We are happy to … Don’t forget … For further information see … Call … Contact … Visit our website under … Sample task Your school’s partner school in Brighton is planning an exchange project called ‘TANDEM’. The plan is that Austrian students spend one month of the school year in the UK while English students will visit your school. Your headteacher has asked your class to design leaflets to persuade your English peers to come to Austria. The student with the best leaflet will receive vouchers for a free flight to the UK to take part in the exchange programme. In your leaflet you should: ■■ outline how English students will benefit from taking part in the project ■■ point out what they could do when visiting Austria and your hometown ■■ persuade them to visit your school Write around 250 words. Divide your leaflet into sections and give them headings. Leaflet Definition A leaflet is a paper advertisement that is intended for wide distribution by hand, post or online. A leaflet may be used by individuals, businesses, organisations or political parties to promote goods or services, send a social or political message, inform readers, recruit members or advertise an event. 200 W Writing guide Nur zu Prüfzwecken – Eigentum des Verlags öbv
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