Your school is taking part in an EU report-writing competition on globalisation and Corporate Social Responsibility. The best report will be published online, and the author will get the opportunity to do a one-month internship in an EU organisation in Brussels. Use the information and the graph on CSR to write your report. You should: ■■ describe three main areas CSR should focus on ■■ give an example of the importance of CSR on a global scale ■■ assess how far CSR can reduce the exploitation caused by globalisation Write around 250 words. Writing 3 Writing i i I can write a report about CSR. I can integrate specific information in a text. I can describe effects and influences. What is CSR? Corporate Social Responsibility is a management concept whereby companies integrate social and environmental concerns in their business operations and interactions with their stakeholders. CSR is generally understood as being the way through which a company achieves a balance of economic, environmental and social imperatives, while at the same time addressing the expectations of shareholders and stakeholders. government corporate governance economic development responsible marketing human rights climate change bio-diversity diversity product stewardship risk management market share supply chain ecoefficiency investors customer the environment a business employees suppliers future generations A expanding their services B implying the company’s products C coining names for products and services D picking up new trends E trademarking their arbitrary names F avoiding ambiguous names is challenging G coming up with names H offering creative solutions I owning them has proved to be hard J making the meaning clear to the customers 0 G 1 2 3 4 5 6 7 149 Nur zu Prüfzwecken – Eigentum des Verlags öbv
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