Media task. Go online and look up the terms outsourcing and offshoring. Compare your findings in class. Work in pairs. Find a big company like Nokia, Ford Motor Company, Cisco, Microsoft, or any other that do outsourcing and/or offshoring. Trace its steps in search of ever lower production costs. Present your findings in class. ■■ briefly introduce the company ■■ describe the company’s various relocations ■■ assess the effects on the respective countries’ economies and workforce Speaking 19 a Corporate social responsibility is defined as “the responsibility of enterprises for their (1) .” The European Commission encourages enterprises to have in place a process to integrate (2) , , human rights and (3) into their business operations. This should be done in close collaboration with their (4) . As evidence suggests, CSR is increasingly important to the (5) of enterprises. It can bring benefits in terms of risk management, (6) , access to capital, (7) , human resource management and innovation capacity. According to a study published at the University of California, Berkeley, sound CSR activities can insure a firm against (8) in the case of adverse events. b Explore listening: Global companies and consumer behaviour You are going to listen to the opening statements at a panel discussion about global companies and consumer behaviour. First you will have 45 seconds to study the task below, then you will hear the recording twice. While listening, answer the questions (1–8) using a maximum of four words. Write your answers in the spaces provided. The first one (0) has been done for you. After the second listening, you will have 45 seconds to check your answers. 20 79q4ja 43 0 What is the biggest population group suffering from food shortage? 1 Which basic problems do many CS programmes not deal with? 2 Give one example of the fair supply chain practices mentioned by the spokesperson. 3 Who can contribute towards changes apart from multinationals? 4 What has damaged consumer confidence in food in recent years according to Susan Adams? 5 Name some of the food items people have stopped buying. 6 What helps avoid the risk of food contamination? 7 Why does Simon Moss think the majority still does not buy green? 8 How might consumers be made to feel if they don’t buy green? farmers 132 Language skills Extras Explore 10 Trading with the world Nur zu Prüfzwecken – Eigentum des Verlags öbv
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