Prime Time 8. Coursebook plus Semester Self-checks, Schulbuch

7 Spend it, spend it, spend more Speaking and writing: Easy come, easy go a) You and your partner have been asked by the editors of the school magazine to prepare a short interview for a survey about the shopping habits of young people. Discuss the following aspects: • attitude towards shopping • amount of money spent on food, presents, electronics, etc. • importance of comparing prices • planning to buy certain items vs. acting on impulse • buying new vs. second hand items Decide which questions should be included in the interview. Agree on three. b) You have been asked by a marketing specialist of a clothes company to carry out a survey about the shopping habits of young people and to compile the results in a report. In your report you should: • describe young people’s general attitude towards shopping • point out special shopping habits like comparing prices or buying second hand items • give recommendations what shops could do to attract more young customers Divide your report into sections and give them headings . Write around 250/400 words . Supermarket tricks Each corner of a supermarket, from the car park to the checkout, is designed to make customers buy as many products as possible, even if they do not necessarily need them. Are you aware of their tricks? Study the words in the word bank and speculate about tricks that could make customers buy more than they originally intended. Think of super- markets you are familiar with and consider how the following features may affect people’s shopping habits: • size of the shopping basket • location of specific products in a shop/on a shelf • atmosphere in a shop • special services offered to customers Reading: Supermarket secrets a) Read the following article revealing some of the tricks discussed above. While reading, fill in headlines summarising the respective tricks in as few words as possible. Five things your supermarket doesn’t want you to know Grocery shopping seems like a harmless enough activity. It’s a chore, but it’s one that most of us do at least once a week, without giving much thought to what’s going on behind the scenes at the supermarket. But how we shop has become a science that’s studied endlessly. So to make yourself a smarter shopper, learn about the top tricks and other secrets lurking at the supermarket. 1 2 Word bank brand • bulk products • cash register • crowded • dairy • entrance • eye level • loyalty card • product placement • profitable • section shelf • shopping basket • size • smell • store district • to act impulsively • to contemplate sth. • to linger somewhere • to lure sb. somewhere • to resist the temptation W 3 80 Big money Nur zu Prüfzwecken – Eigentum des Verlags öbv