Prime Time 8. Coursebook plus Semester Self-checks, Schulbuch

True/False/First four words: E-mail to the editor Read the e-mail to the editor. First decide whether the statements (1–6) are true (T) or false (F) and put a cross ( ✘ ) in the correct box. Then identify the sentence in the text which supports your decision. Write the first four words of this sentence in the space provided. There may be more than one correct answer; write down only one. The first one (0) has been done for you. 4 Tip • • True/False-questions consist of a single statement. You have to decide whether it is true or false by reading each statement carefully and making sure that every part of it is correct. Watch out for words like always, never, only, etc. because they are often the reason why a statement is false. • • You will have to justify your response by quoting the first four words of the relevant sentence. Pay attention to which sentence you quote and make sure it really is convincing evidence for your choice. T Re.: The future of journalism Reply Reply to All Forward Sir, With interest I read your article of 11 March 2016, “Stop the press! The future of US journalism”. It gave a concise overview of the problems facing journalism today and also pointed to possible solutions. However, I am concerned that a general subscription fee would indeed be “suicidal”, as it says in the article at one point. With so many different sources for news, I am sure that the vast majority of readers would turn to those that are for free, regardless of a potential loss in quality. In addition, the article mentions that an “all-at-once move” to charge for online content by virtually all papers would have to include illegal deals between the papers, so this is not going to happen. What will happen is that some papers will start to charge for online content, some will follow very quickly, and some will remain free for all to read. These papers will have a significant short-term advantage by increasing their online readership several times over, and the others will have very few subscribers. There are people that are willing to pay subscription fees for better quality journalism, but I doubt that their number is high enough even to make up for the loss of advertising revenue because the paper would lose 90% or more of its online readership. I am sorry to say, but if there is not enough money to be made from online advertising and printed papers in the current environment, the industry simply has to adapt, i.e. to cut costs. This will be a painful process and it might involve a loss of quality, but it’s a process that other industries have had to undergo as well. Most of them (not all, by any means) have succeeded and are in better shape today than they were before. Yours faithfully, Karen Halliwell, Santa Monica Statements T F First four words 0 The author thinks that charging money for online newspapers would backfire. ✘ However, I am concerned 1 People would only go for high-quality journalism, regardless of the price. 2 Charging for online content would generally be illegal. 3 The author envisages that some papers will not start charging money for online publications. 4 Charging money would attract fewer readers. 5 People who are prepared to pay for online papers will counterbalance the deficit due to the loss of readership. 6 This transition will not go by without problems. 149 Nur zu Prüfzwecken – Eigentum des Verlags öbv