Prime Time 5, Transition, Coursebook mit Audio-CD

Reading: Teenagers prefer social media to TV Read the text about teenagers’ media preferences, then choose the correct answer (A, B, C or D) for questions 1–4. Put a cross ( ✘ ) in the correct box. The first one (0) has been done for you. 3 Teenagers now list using social media sites such as Facebook and Twitter as their number one pastime, overtaking watching television, according to a new report. 65 per cent of the 16- to 24-year-olds who were asked for the survey said talking to their friends via Facebook and Twitter was their top free-time activity. e study found that also older age groups are more and more turning to social media. Nearly a third of those aged over 55 regularly log onto social media sites before switching on the TV. “ese numbers truly indicate how quickly free-time habits 5 10 15 20 25 are changing in our digital age,” said one of the authors of the study. TV companies have been aware of this development and are working on a number of options to attract younger people online in connection with TV programmes. For instance, Channel 4 is oering a highly successful online game version of e Million Pound Drop . More than eleven million games have been played since the website went online. People are encouraged to play along online while viewing the TV programme. 0 Which free time activity is preferred most by teenagers? a) watching television b) attending social events c) connecting with friends through social media d) studying new reports online ✘ 1 Who was asked to participate in the study? a) people younger than twenty-four b) people between sixteen and sixty-five c) people between twenty-four and sixty-five d) people older than twenty-four 2 What does the study say about older age groups? a) Their free time habits have not changed at all. b) The digital age brings too many changes to their lives. c) Older age groups are turning away from social media. d) 30 per cent prefer social media to watching TV. 3 How do TV companies react to this trend? a) They invest in better-quality TV programmes. b) They are developing new formats for the audience. c) They have been ignoring this development so far. d) They have started broadcasting their TV programmes over the internet. 4 What does Channel 4 want the players of their game The Million Pound Drop to do? a) recommend the online game to their friends b) play online instead of watching the TV programme c) try to win the eleven million jackpot d) watch the programme and play online at the same time Can scan longer texts in order to locate desired information and gather information from different parts of a text or from different texts in order to fulfil a specific task. (B1) 71 Nur zu Prüfzwecken – Eigentum des Verlags öbv