Prime Time 5, Transition, Coursebook mit Audio-CD
5 A day full of media The US marketing research firm Nielsen Media Research made a study in 2008/09 on how teenagers use differ- ent kinds of media. On the basis of their data, they calculated how long teenagers watch TV, listen to music, surf the internet, etc. in one day. a) Try to fill in the correct numbers. 1. watch TV 4. watch a DVD 2. use a computer 5. surf the internet 3. talk on mobile phone 6. play a video game b) Compare your answers in class and find out the correct numbers. Your teacher will help you. Which results have surprised you? c) Come up with a similar chart about your own media consumption. 1 3 h 20 min 23 min 6 min 25 min 52 min 17 min “In the future, everyone will be world-famous for 15 minutes.” Andy Warhol (US artist) Some interesting facts about teenage media use: • Teens are not abandoning TV for new media. ey watch more TV than ever, up 6% over the previous ve years in the US. • Teens play video games, but are as excited about music games and car-racing games as they are about violent ones. • Teens love the internet, but spend far less time browsing than adults: only 11 hours and 32 minutes per month, which is far below the average of 29 hours and 15 minutes. (How teens use media. A Nielsen report on the myths and realities of teen media trends, 2009) 58 Unit Fifteen minutes of fame 5 Internet resources a5h8bm Nur zu Prüfzwecken – Eigentum des Verlags öbv
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