Prime Time 5/6, Writing, Arbeitsheft

33 3.2 Blog g Prime Time 5, page 141; Prime Time 5 Transition, page 148 A blog is a page on the internet dealing with a specific topic. It can be personal or professional/business-related. A blog is meant to be interactive, which means that other people can comment on the posts and on other people’s comments. The first entry is called a blog post (or blog entry). In a blog comment people express their views on blog posts or other blog comments. Personal Professional Purpose: •• to inform •• to present oneself •• to document one’s life •• to share views, experiences or what the writer is passionate about •• to ask for advice Target group: •• family, friends, peer group •• online readers in general Style: •• personal, conversational •• simple, straightforward •• The readers are addressed directly. Purpose: •• to inform co-workers and business partners •• to promote a product or a service •• to (re)present a company •• to strengthen customer relationship Target group: •• co-workers •• business partners •• customers •• online readers •• the general public Style: •• neutral •• The readers are addressed directly. 3.2.1 Blog post When you write a blog post, you want to present a certain issue, a topic, a situation, etc. to a specific audience. Very often the writer of a blog post wants the audience to respond in one way or another. In order to do that it is necessary to use the right form of language. Emotional words can help you achieve this effect. Layout and structure: •• Beginning: –– write your user name at the top (only necessary in exams) –– give your text a catchy title: The title should sound interesting for your readers. •• Introduction: –– attract the attention of the readers (e.g. by addressing them directly) •• Body of the blog post: –– deal with each point in a separate paragraph –– make your points clear –– draw a clear distinction between facts, feelings and opinions –– choose aspects which are interesting for the readers –– link the paragraphs with suitable words where necessary –– add subheadings to help the readers to follow your thoughts •• Ending: –– draw a conclusion –– suggest what people should do –– invite people to respond Nur zu Prüfzwecken – Eigentum des Verlags öbv